Social Media Optimization

Social Media Optimization or SMO is one of the latest methods of optimizing your web site. Through social media optimization, your website can be more easily connected with online communities and community other websites. Your website and its products or services reach out directly to target customers. The general concept behind SMO is nothing but optimizing a site in such a way that it gets more easily linked to and is highly visible during social media searches or during traditional searches. Social Media Marketing can increase your brand visibility to a great extent. It is almost equivalent to viral marketing because it has the all the ingredients in it to make your target customers discuss, analyze and express freely their opinions about your product or service.

We provide top-notch SMO services to our clients. Our Social Media Marketing services can shoot up your traffic inflow rate and establish your brand image amongst your target customers. Below are a few social media optimization techniques that we follow while doing SMO for our client's web site.

Link Building

Link Building is an important aspect of social media optimization. SMO deploys many techniques to create interactivity between websites and target customers and thereby drive in more traffic. We see that many websites are static and are not updated frequently. To create interactivity, SMO specialists add blogs, create white papers, or simply renew and update the content in the site will and eventually increase the link popularity of the site.

Tagging and Bookmarking

Tagging in social media optimization can be easily achieved by adding quick buttons to bookmarking sites like add to del.icio.us, digg, furl etc. We also make sure that pages include relevant tags, and suggested notes for a link. All the pages of the website must be tagged with popular book marking sites.

Rewarding Inbound links

The number of quality inbound links to a blog or a website is the indicator of a website's success and its link popularity. Social media optimization helps in getting a lot of inbound links to the site. Using concepts like 'Link Baiting', our Social Media Marketing experts attract a lot of traffic to the site. One of the social media optimization strategies reveals that using permalinks and by listing the recent linking blogs in the site will increase mutual visibility.

Allow your content to take a tour

Social media optimization is not just renewing the content in the site. Our team of experts makes sure that your content travels. We help you in having content that are in portable formats like audios, videos, and PDFs. Our experts also help in submitting the content in the relevant sites and this will make your content to take a tour. By doing this, your web site will be helped to gain links more quickly.

Let others use your content

One strategy of social media optimization is allowing others to use your content. This will easily drive in more traffic into your web site. Letting others use your content through RSS will also enable others to easily create mashups.