RSS and Search Engines. Search engines are always attentive for fresh content. Google, Yahoo and MSN will generally reward sites that provide new content on a regular basis. For example, if I write an article every week and place it on my web site. I then link to that article from my home page and from my news or articles page. That article is made available to others as an item in my RSS file. People who use RSS readers like My Yahoo! or other news aggregators can read, then link to the article from their website.
I have now syndicated my content for others to view. This is a great way to improve or maintain your search engine rankings by naturally getting incoming links. Every time you write a new article it will be instantly available to thousands of webmasters, with a link back to your website.
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i syndicate my contents as well, and it helps me get more incoming links in return...
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